It's certainly an interesting time for breastfeeding moms. COVID-19 has only added to the physical and mental challenges of breastfeeding that ultimately net just 30% of babies being breastfed at 3 months compared to the 80% that initiated breastfeeding at birth. Every day brings more information about the implications of breastfeeding in a pandemic. COVID-19 continues to go undetected in breastmilk which is reassuring to moms and even has them extending their breastfeeding goals in the name of reaping the rewards of it's immune benefits for their babies. Even moms who have stopped breastfeeding are causing books about re-lactation to reach best seller lists. But a heightened desire to breastfeed can only add fuel to the frustration that a mom feels when she's met with the common obstacles that make it so hard in the first place. COVID adds to that list: further isolation to an already isolating act and further anxiety to an already anxiety-ridden season of life. What can you do? 1. Giveaway the guilt Now, more than ever, is the time for moms to give themselves grace by ditching those feelings of guilt for being on their phone the whole time they're feeding their baby. Connecting to the world through that small but powerful device in their hand can stave off feelings of loneliness, ultimately providing the external connection that fills them up with energy, finding its way to their baby. 2. Take moments to reflect and relax Adversely, overwhelming feelings of anxiety can be quelled during the solitary time spent breastfeeding. Using this time to practice mantras, breathing exercises or even use popular and convenient meditating apps, can positively change one's daily outlook. This time can also be a great opportunity to create a ritual for anxiety-combating self care such as taking your Momful Daily Vitamins, sipping from a mug of relaxing tea, or closing your eyes for a few minutes of peace. 3. Fill up your cup Our convenient daily vitamin packs for breastfeeding moms seeks to simplify breastfeeding nutrition so that she can get back to what matters most during this time: enjoying those moments that bond her and new baby together. Our Daily Regimen features essential ingredients that support mom's mood like Vitamins A, C, and D. The included daily lactation supplement features traditionally used galactagogues and adaptogenic herbs like shatavari for a plentiful supply of breast milk that supports moms in their new breastfeeding goals. Read more about how Momful is there for mom's during the COVID-19 pandemic.