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by Whitney Poma •

Why We Give: Breastfeeding Isn't Free

Momful is built on the foundation of giving back for every purchase made. Our founder includes the statement of “breastfeeding is free” to be another reason women have misguided expectations about the act of breastfeeding. Although the statement originated with good intent - to highlight benefits of breastfeeding vs. bottle and formula feeding, it ultimately sets moms up for feeling a sense of failure once they realize that many elements of breastfeeding cost money.